Internet Marketing and Membership Sites

Membership websites are a great way to develop wealth online. The reason this is true is that online marketing has discovered an entirely new consumable product - content.

This component of content in Internet marketing can take on a life of its own, and that's where a membership website comes into the picture.

Look at it this way. You have worked to develop a broad base of content that has proven very successful in traffic building objectives. You've been providing this content buffet for free for a long time now and your constituents are pleased with the information.

OK, what if you developed a 'golden tier' service that is available to members only? What if you charged modestly for the membership? What if 20% of your site visitors became members?

Let's put this into practical terms. If you have 10,000 regular site visitors a month and 2,000 of them became members at $5 per member. That allows the content you've already developed to provide $1,000 a month from a built in consumer base.

Now, you can't just leave the membership site alone. You will need to make sure visitors have the opportunity to access regular content that is fresh and relevant to the site goals and customer expectations.

If you are a great writer this may never be an issue, but if you need help imagine setting aside $200 a month for freelance writing purposes. Add the fresh content to keep customers happy and you still have a sizeable profit from your membership site.

Imagine - no product fulfillment or postage issues. Everything is done online and membership fees are sent electronically.

In the words of almost every infomercial, "But wait, there's more." You can place banner ads and Google AdSense ads to your site and, in many cases, pay for any freelance work you may use.

The idea is to continue to find inexpensive, but valued tools and content for your members. You absolutely cannot keep your membership site static. This is Internet marketing at its best and it's got to be continually fresh and useful.

As the membership site grows so does your profits - so does your responsibility to your members. Inattention can spell the end of your site. Work to recycle content into member's only ebooks. The ebook will have more perceived value than the same content scattered over a large number of web pages.

If in the course of the next year you can increase memberships to 5,000 you can see a monthly revenue stream of $2,500 with expenses that will be only slightly higher than if there were only 2,000 members. Then consider developing another membership site featuring a new topic and new content welcoming new customers.

Allow members to interact by offering a forum that allows members to share experiences and tips. Allow members to become a community. By paying a fee they have a vested interest in utilizing your site. You might even be able to identify motivated members and enlist them to help you moderate the forum and contribute to the site. This can be accomplished because they love your site and want to help or because you offer a sum of money or free membership for their services.

Membership sites may not be for everyone, but it can be a logical leap forward when you've learned the skills of Internet marketing.

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Internet Marketing - Killer Traffic Solutions

What's the one thing that most Internet marketing people have trouble getting? Yes, that's right -- traffic. I have sweet ways that you can get traffic and be assured that it's killer traffic, the kind that will help you to make sales 24/7.

Don't try to do this with free traffic. Some free traffic can be good, like search engine optimization traffic, but generally banner exchanges, traffic exchanges, and the like won't get the people to you that want to buy. If you have a really obscure niche, you'll find that not many of your customers go to those places, and it's just not the kind of traffic you need.

The most efficient way to get targeted, free traffic is by working with others in your Internet marketing niche. Here are some examples:

Targeted traffic is what makes all the difference. That's why search engine traffic works, because when someone searches for something, they're looking for something very specific, and the best kind of targeted traffic you can get, though still free, is by working with other people in your niche.

One great way to find targeted customer is with teleseminars. When you hold a call with someone in your niche, the people who sign up for the calls are looking for that information. They're already interested in what you have to sell. For example, if you're in the health and beauty Internet marketing niche, and you hold a call with a prestigious hairdresser, people will come on the call to hear what that person has to say. At the end of the call, they'll also buy products from them and you'll make money selling them through your affiliate link. It's very likely that since you're in the same niche, that people will come to your website and buy your products and services, too. You already have their names and addresses captured because you used a squeeze page to sign them up for the calls.

Joint venturing in that way is great, but you can also do joint ventures with mailings. Let's take the same partner above. He mails out to his list about your product and you mail out to your list about his, each using the other's affiliate links so that you both make money.

The third kind of joint venturing is "Golden Rule" traffic. That comes when you exchange emails with someone in your Internet marketing niche. You put two messages from your autoresponder series into hers and she puts two messages of hers into yours. This can bring in tons of great free traffic that is targeted to your Internet marketing niche.

Another kind of joint venturing was coined by Mark Joyner as "integration marketing." Here, you integrate your marketing message into someone else's sales process. For example, you give a partner in your Internet marketing niche a squeeze page to use as their "thank you" page after someone opts into their autoresponder series. This is a great way to make sales to targeted customers, as well.

These are just great ways to find traffic for your Internet marketing website, mostly free traffic, but the right kind of free traffic. If you look for people in your niche and work with them, you'll both come out ahead.

Tellman Knudson, CEO of OvercomeEverything, Inc., is well-known for his first project, List Crusade. Learn his very successful Internet marketing methods from the first step up when you join The List Building Club at http://listbuildingpower.net - Get everything you need to know in step-by-step videos that hold your hand and walk you through it all. Make things easy for yourself with a $1 trial today.

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