Sunday, March 8, 2009

Internet Marketing Tips - By the Time You Read This

It may be too late. Yes, that's true. The world of Internet marketing changes so fast that it's almost impossible to keep up with. New sites, new technologies and new promotional methods are coming up each and every day. Once upon a time, believe it or not, there was no Twitter. And tomorrow, there will be something else to take Twitter's place. So how do you keep up with it all? How do you stay on the cutting edge of what is cutting edge? This article will give you some tips that should help you to stay on top of your Internet marketing game.

First tip...Google. Google is the king of the Internet. If something new is going on, Google will be the first to tell you about it. Just recently I was listening to WFAN, which is a sports talk station, and in the middle of talking about the Mets, they got a breaking story about Tim Russert having just died. I went to Google and sure enough, it was already there. If you want to know the latest trends in marketing, go to Google. They will know about it before anybody else.

Second tip...forums. Forum members love to chat. And they love nothing better than to be able to be the first ones to tell you about the latest and greatest. Whatever it is, you'll find it at your favorite forum. Now, you have to take some of what they say about the quality of the method with a grain of salt. Everybody has their opinion on how good or bad a marketing method is. The only way to really find out if it's any good or not is to try it out for yourself. But the point is, if you want to know what's new, go to a marketing forum. I suggest the Warrior Forum. I always get my up to the minute news from there.

Finally, open your emails. No kidding. Whenever something new comes out, marketers who are really up on this stuff are the first ones to let you know. Heck, some of these guys are the ones who actually came up with the ideas. John Reese is great for getting first hand news on the latest and greatest marketing method. Sign up with his list and see what he has to say. I read my emails constantly in order to keep up with the trends. That's how I stay ahead of 95% of the marketers online.

Just follow these three simple tips and you'll have no problem finding out what's new and hot in the world of Internet marketing.

To YOUR Success,

Steven Wagenheim

Tired of busting your behind for peanuts online? Go to my web site and find out how I earn a monthly income that exceeds 5 figures and how I can help YOU do the same. Get your free report at http://www.mysecretarticles.com/report.html

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Programmer Bashing - The Latest Internet Marketing Sport

A few months ago, I went to an Internet marketing conference. I got to listen to and network with some of the most successful Internet marketers in the world.

Halfway though the conference, I noticed an interesting theme appearing in the presentations and in the conversations in the hallway during the breaks: programmer bashing.

Nearly every presentation and many conversations had comments like:

  • Programmers don't understand what we are trying to do...
  • Our system keeps crashing and our programmer can't fix it...
  • I keep paying them more and more and the system still doesn't work...
  • They don't get back to me for days or weeks...
  • Simple problems take forever for our programmer to fix...

Wow! I had no idea the problem was so pervasive. And I felt bad for MY programmer as I had paid for his conference tuition to be there!

Like other successful Internet marketers, I have had my share of bad programmers until I found my current programmer. Here are my three steps to working successfully with a freelance (non-staff) programmer.

Step 1. Choose Better Programmers

  • Take your time when choosing your programmer
  • Review their portfolio carefully and fully check their references
  • Monitor how quickly they reply to your emails and phone calls to give you an indication of their responsiveness
  • Tie portions of the payment to successful completion
  • Have a contract that outlines responsibilities, due dates, ownership and relationship termination
  • If outsourcing to other countries, ask lots of questions to check to see how well you can communicate with each other (some programmers in other countries struggle with understanding instructions in English)
  • Start by using different programmers for different projects - this helps you find the "gems" amongst the rough stones

Step 2. Work Better With Your Programmer

  • Take your time to write clear instructions
  • Catch problems immediately
  • Don't make your programmer wait for material from you
  • Pick up the phone and chat regularly - a 5 minute phone conversation can replace 10 back and forth emails that happen over a week
  • Fully test each component - use a team of people to test, not just yourself

Step 3. Fire Your Programmer Quickly

When it is obvious your relationship with your programmer is not going to work, fire them quickly. Drawing it out will just cost you more money and time. A few tips to make your exit strategy work.

  • Make sure you control your own domain access and access to all hosting and software so you can change quickly access if you fire a programmer
  • Make sure you have a contract in place (Step 1) that outlines how you can end the relationship
  • Review progress every week so you find out where the problems are right away rather than waiting for months into the project
  • Record how quickly they reply to your emails and phone calls so you have evidence of their non-responsiveness

So use these steps to take charge of your programmer relationships and you will find your project will work much smoother.

Garland Coulson is an Internet Entrepreneur and Speaker and is the founder of http://www.FreeTrafficBar.com and http://www.InternetONESystem.com.

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